OF COURSE COMMUNICATION LEADERS SHOULD HAVE A SEAT AT THE STRATEGY TABLE! (and yes, I'm yelling that)
If you're in a leadership role in communications, you're most likely used to having to make the case for why what the communications team is driving matters. I remember those days, and I still have them in my business development role.
I ran across this great article in PR News Online and some of these shares are good reminders while a few hit on several hot topics we discuss on a daily basis with our clients. Challenges surround everything we do, touch, write, say, and post. Internal and external influence and trust built over time helps solidify the relationships with leadership providing a level of professional autonomy while maintaining brand standards and messaging … but, we can never forget the legal department.
Please take a few moments to read this article with these keen info-shares and let me know your thoughts or where you are having challenges. Take special note while reading the entries from Catherine Hernandez-Blades, SVP of Corporate Communications at Aflac and from Dave Samson, General Manager of Public Affairs at Chevron. Each is on point and I can't stress that enough. You will find many golden nuggets throughout the entire article.
Having your own team challenges? Let's get together and strategize on how we can best design the communications team ensuring right role / right pro and more. It's what we do!