Andrea is a marketing and communications executive who is able to quickly make a positive contribution to any organization by establishing a strategic marketing plan and then accurately measuring the results. She has worked in Consumer Packaged Goods, Telecommunications, Retail and can nimbly transfer her well-rounded MarCom knowledge to any industry. Through a strategic planning approach she has led teams that achieved annual double-digit increases in marketing ROI; social media fans; customer engagement; and community charitable donations. Andrea has built solid, sustainable partnerships, working with agencies from the selection process, and campaign delivery to the achievement of objectives. Additionally, she has led teams to ensure the maximum value was extracted from strategic sponsorships with major sports (Olympics, NBA, NASCAR) and entertainment properties (Academy Awards, Grammys, The Voice and American Idol).
While a great marketing plans are critical, Andrea also makes a positive impact by leading and inspiring teams to successfully execute them. She believes “how” a person achieves results is as important as the “actual result.” Andrea has a strong reputation for being an award winning, innovative and collaborative, thought leader.