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Andrea - Marketing Communication Executive

Andrea is a marketing and communications executive who is able to quickly make a positive contribution to any organization by establishing a strategic marketing plan and then accurately measuring the results. She has worked in Consumer Packaged Goods, Telecommunications, Retail and can nimbly transfer her well-rounded MarCom knowledge to any industry. Through a strategic planning approach she has led teams that achieved annual double-digit increases in marketing ROI; social media fans; customer engagement; and community charitable donations. Andrea has built solid, sustainable partnerships, working with agencies from the selection process, and campaign delivery to the achievement of objectives. Additionally, she has led teams to ensure the maximum value was extracted from strategic sponsorships with major sports (Olympics, NBA, NASCAR) and entertainment properties (Academy Awards, Grammys, The Voice and American Idol).

While a great marketing plans are critical, Andrea also makes a positive impact by leading and inspiring teams to successfully execute them. She believes “how” a person achieves results is as important as the “actual result.”  Andrea has a strong reputation for being an award winning, innovative and collaborative, thought leader.

TOP 3 ATTRIBUTES:

  1. Extensive Experience leading all facets of integrated marketing, including Media, Digital Marketing, Social Media, Mobile Marketing, Public Relations, Community Relations, Crisis Management and Advertising Production.
  2. Skilled Communicator with strong executive presence
  3. Inspirational Leader that leads with both the head and the heart

TOP 3 EXPERIENCES:

  1. Drove innovation in Digital Marketing that led to a 200% increase in Mobile customer subscriber base over two-year period through use of associate contests; rich media and conversational campaigns. Additionally launched new approach for social media, resulting in a 150% fan growth over two-year period and an increase in engagement. This was accomplished through focus on content strategy and customer listening and response.
  2. History of leading cost saving and productivity measures, resulting in $35 million in annual media savings for Coca-Cola Company; 10% increase in annual media pressure at Sprint and a 12% reduction in direct mail paper costs at Stage Stores.
  3. Key member of team for company’s re-branding efforts across the enterprise resulting in initial increase in quarterly same store sales.

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Candidate Reference #33763