How Are You Treating New Website Subscribers?

So you've been asked to develop a campaign to improve the retention rate of new subscribers on the company website.  You start brainstorming ideas for giveaways, insider knowledge, etc.  Before you jump too far ahead though, consider MarketingProfs recent mini-article on "The Importance of a Welcome Campaign".

Don't get us wrong, you can definitely attract new subscribers on your website with giveaways and exclusive information.  But in order to maximize the user experience for your quality subscribers, we recommend adding a welcome campaign to your new subscriber check list!

(Photo by The McClouds from Chicago 'burbs, USA)