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ideas for marketing

Chief Marketing Officer vs. Chief Communications Officer: Who Leads Who?

Throughout the years, there have been many conversations about whether the C-suite appreciates the marketing and communications functions at their companies. The short answer is yes.

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Three Heads ARE Better Than One:

Now that social media is a permanent addition to the recruiting tool belt, it’s more important than ever for the department seeking talent to work closely with HR to find and qualify candidates.

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Brand Ambassadors

A company's strongest assets are its people. But when it comes to representing the company's brand, those people can also be the weakest link...

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Tips for Social Media B2B

Tips for Using Social Media B2B...

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SXSW 2012 Industry Insight: Traxion Control

Nikhil Potdar works for a brand and marketing agency based out of Arlington, Virginia...

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SXSW 2012 Industry Insight: SavvyCard

Daud Power of SavvyCard announces an outbound marketing and personal branding tool...

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SXSW 2012 Industry Insight: iTriage

Kevin Wanek describes a mobile healthcare application for consumers...

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SXSW 2012 Industry Insight: XOMO

Alex Ackermans describes a new user tool for conferences and events...

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SXSW 2012 Industry Insight: Marketo

Sandra Freeman discusses the importance of marketing automation...

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How Are You Treating New Website Subscribers?

So you've been asked to develop a campaign to improve the retention rate of new subscribers...

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