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Resume Perfection Examples

Posted By: Brookwoods Group on July 23, 2010

Here is an example of a targeted resume:

LESS TARGETED

 

Senior public affairs executive with knack for developing strong personal relationships with news media, financial analysts and internationally to help further business interests.  Expertise in crisis management, media relations, staff leadership and motivation, external/internal/financial communications, executive and employee media training, strategic positioning.

MORE TARGETED

Expert  in crisis preparedness, avoidance and management.  Seasoned public affairs leader to build and strengthen your company's strong relationships with journalists, analysts and employees.

 

Here is an example of a focused chronological experience listing:

LESS FOCUSED  (does not support the target)

 

President
Consulting Company Own and operate consulting firm specializing in crisis management, public relations, corporate communications, investor relations and marketing communications for a variety of clients (corporate, medical, financial and political).

  • Successfully managed crises involving potentially illegal payments to customs officials and surprise resignation of company Chairman/CEO.
  • Resolved crisis for oil company whose concession in South America was being blockaded by indigenous groups in a shakedown operation.
  • Issues managment for charity fundraising event, handling politically motivated protests and false charges in the media.
  • Provide litigation support, media management and training services to Houston law firms in high-profile cases.
  • Train CEOs and CFOs for appearances in national media outlets, including business news television programs.  Train executives and field managers in crisis communications and media management.

Vice President, Corporate Communications
Big Oil Company

Directed all public/international relations activities, including development/maintenance of relationships with host-country governments, global media relations, stockholder/employee communications, crisis management.

  • Developed, implemented most successful media relations program in company history, achieving brand identity on major national TV business shows and consistently placing prominent stories in leading business and general-circulation news outlets.  Developed company’s first Web site and print/online employee communications platforms.
  • Successfully managed global crisis communications for incidents ranging from oil spills and pipeline leaks to accidental deaths, preserving company's reputation and avoiding unfavorable news coverage.
  • Served as industry spokesman before and after hurricanes, appearing on national TV news shows, newspapers and magazines, international media.  Managed company response to significant hurricane damage by releasing news early, mitigating impact on stock price to single-day decline, followed by same-day rebound.
  • Planned, directed highly successful year-long celebration of company's centennial, including creation of special logo, collaterals, design/construction of interactive history center, publication of company history, events in company offices around the world.
  • Planned, managed state visits of senior government officials from company's host countries.  Worked with host-country embassies/consulates to solve problems, develop business opportunities.  Resolved concession dispute with foreign government, recouping $12 million investment.

Director, Public Relations
Small Oil Company

Responsible for internal/external communications, investor relations, management of TV production company.

  • Developed/implemented company’s first crisis management program, training 1,600 employees and executives and successfully handling crises including oil spills involving water supply and wealthy subdivision, major fire at the company’s top-earning gas processing facility, pipeline accidents and toxic gas releases, death of company president, oil drilling protests at company’s largest residential real estate holding.
  • As part of the company’s renowned media relations program, planned and organized press conferences involving former U.S. President, eight Nobel Laureates, Members of Congress, Governors of Texas, CEOs of leading corporations, foreign dignitaries.

Director of External Communications
Hospitality Corporation

In charge of global communications for world’s leading hospitality company.

  • Successfully resolved crises involving nationwide demonstrations over in-room R-rated movies, competitor lawsuit, and attempts to make political issue of business in South Africa.
MORE FOCUSED (every point supports the target)President
Consulting Company Own and operate consulting firm specializing in crisis management and public affairs.

  • Successfully managed crises involving potentially illegal payments to customs officials and surprise resignation of company Chairman/CEO.
  • Resolved crisis for oil company whose concession in South America was being blockaded by indigenous groups in a shakedown operation.
  • Issues managment for charity fundraising event, handling politically motivated protests and false charges in the media.
  • Train executives and field managers in crisis communications and media management.

Vice President, Corporate Communications
Big Oil Company

Directed global publicrelations activities, including crisis management.

  • Successfully managed global crisis communications for incidents ranging from oil spills and pipeline leaks to accidental deaths, preserving company's reputation and avoiding unfavorable news coverage.
  • Served as industry spokesman before and after hurricanes, appearing on national TV news shows, newspapers and magazines, international media.  Managed company response to significant hurricane damage by releasing news early, mitigating impact on stock price to single-day decline, followed by same-day rebound.
  • Resolved concession dispute with foreign government, recouping $12 million investment.

Director, Public Relations
Small Oil Company

Responsible for internal/external communications, investor relations, management of TV production company.

  • Developed and implemented company’s first crisis management program, training 1,600 employees and executives and successfully handling crises including oil spills involving water supply and wealthy subdivision, major fire at the company’s top-earning gas processing facility, pipeline accidents and toxic gas releases, death of company president, oil drilling protests at company’s largest residential real estate holding.

Director of External Communications
Hospitality Corporation

In charge of global communications for world’s leading hospitality company.

  • Successfully resolved crises involving nationwide demonstrations over in-room R-rated movies, competitor lawsuit, and attempts to make political issue of business in South Africa.