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Eric T. Social Media and Digital Marketing Leader

Candidate 14370

Eric is a seasoned social media and digital marketing professional with a proven track record of success. He has extensive experience leading social media teams and developing effective digital marketing strategies.

Key Achievements:

  • Increased social media engagement by over 300% at large chemical company, relaunching an internal communications app, boosting employee engagement and advocacy.
  • Managed over 1800 Facebook pages for SCI, the largest funeral company in North America, during COVID. Trained 2,000 associates and facilitated 65,000 funeral livestreams, allowing over 25 million to say goodbyes.
  • Established BMC Blogs for thought leadership and developed a strong employer brand at BMC Software, leading to multiple employer brand awards.

Expertise:

  • Social media marketing
  • Content marketing
  • Search engine optimization (SEO)
  • Paid search
  • Employee & executive advocacy

Education:

  • Holds over 20 certifications in digital marketing
  • Co-wrote the first accredited degree program for social media in the world

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Candidate Reference #14370