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Michele W

Michele is a vision-driven and goal-focused marketing leader with a proven history of innovation and achievement in brand and growth marketing, who can facilitate in attracting an engaged and active client base and increasing your revenue. Additionally, she has an established ability to empower teams to achieve success making a dynamic and profitable impact on your company. With over 20 years’ experience, Michele is an innovative and strategic marketer who delivers robust strategies that will deliver peak results through a variety of marketing disciplines, servicing the technology, data, energy, healthcare, sports and real estate industries.

Top 3 Attributes:

  • Leading brand strategy and its execution through memorable and effective marketing campaigns and always with a relentless focus on creative excellence.
  • Delivering change presented by evolving markets, technology, and data, including reshaping teams and developing talent as well as bringing in data, new tools, systems, partners, and working approaches.
  • Shaping long-range marketing strategies, developing creative promotional content, and aligning people / department to achieve sustainable volume, market share, and profit growth.

Top 3 Experiences:

  • 20+ years of experience in B2B/B2C Marketing and Creative, building, and growing brands for high-growth companies focusing on multi-channel integrated marketing campaigns.
  • Proven track record managing $2-15MM dollar marketing budgets, effectively developing and launching client-focused products, CRM, customer behavior strategies, media programs, go-to-market, messaging and communication strategies.
  • Generate new sales leads through targeted, demand, and nurture digital marketing campaigns and the use of Salesforce. Communications lead for crisis management and innovative marketer utilizing customer insight and usability to develop new opportunities to penetrate target markets.

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Candidate Reference #12518