Patricia is a highly accomplished marketing professional that implements brand strategy and project management, poised to deliver innovative marketing approaches to help fuel business growth.
Meticulous project execution to strategic insights, with a wealth of expertise in Retail and Omnichannel marketing strategies including Project Management. Proficiently skilled in diverse marketing and sales avenues, including radio, outdoor, print, social media, and digital. Combining a dynamic blend of strategic insight, hands-on experience, and an entrepreneurial spirit.
- Retail Marketing Mastery: Proven experience and adeptness in the intricacies of Retail Marketing, adept at formulating in-store retail strategies that enhance customer engagement, streamline operations, and create an immersive shopping environment, contributing to increased foot traffic and
- Omnichannel Expertise: Proficient in conceptualizing and implementing omnichannel strategies that seamlessly integrate online and offline customer experiences.
- Project Merchandising Management: Accomplished in overseeing end-to-end project merchandising, from conception to execution, ensuring products are strategically positioned to maximize visibility and optimize sales.
- Entrepreneurial Success: Successfully established and nurtured a small retail business, translating a passion for retail into a profitable enterprise, exemplifying strategic vision, adaptability, and effective leadership.
- Bilingual: Fluent in speaking, reading, and writing Spanish.
- Increased Sales: Within six months, global tech company's Tank printers experienced a
40% increase in printer category sales compared to the previous year.
- Brand Awareness: Brand awareness and recognition improved significantly, with a
30%increase in brand mentions on social media and a 25% increase in website traffic.
- Positive Reviews: The printer line-up received positive reviews from both influencers
and customers, resulting in a 4.5-star average rating on e-commerce platforms.
- Market Share: Tanks successfully gained a 42.5% increase in market share, moving
from third place to second place in their product category.
Candidate Reference #45231