Scott W. - Physician Liaison - Marketing and Lead Generation

#5350

Scott is a leader in advancing healthcare technologies and services for physicians to enhance their professional experiences, their practices, and their patients. He is a skilled relationship manager known for delivering measurable outcomes for both the company he represents and the physicians, for discovering new business prospects, for fostering and sustaining productive relationships, and for establishing realistic objectives for market penetration. Scott has effectively assessed client requirements, collaborated with internal leadership to formulate strategies that address those needs, and executed those tactics to ensure client satisfaction.

Top 3 Attributes:

1. Strategic Planning:  Demonstrated trough the consistent increase in referrals, development of strategic service line messaging and successful marketing campaigns.
2. Team Leadership: Evident from leading a team to a 90% success rate in increasing referrals, managing and coaching a team of business development specialist and achieving significant revenue growth
3. Client Service: Highlighted by building and maintaining relationships with providers, resolving issues to satisfaction and promoting service through frequent visits and networking opportunities.

Top 3 Accomplishments:

1. Increased Profitable Referrals:  Achieved a consistent increase in profitable referrals to Scott's organization by 6% to 13% per year for the past six years
2. $64Million Revenue Generation:  Designed and launched an internal sales lead program that generated $64million in additional revenue
3. American Marketing Association Crystal Award:  Awarded for a successful campaign on marketing B2C demand generation