However, the question has become more complex recently. In the past, we’ve seen the convergence of technologies that yielded various programs (e.g., CRM programs or analytic software) that were integral to our marketing and communications jobs. Today that same convergence impacts the human capital within the marketing and communications departments in new and important ways and leads to a new and extremely important question: Who gets the top job as companies seek to consolidate the functions into a single division within their organization?
Mark Stouse has posted a great article about this issue and makes five salient points that are based on key data accrued from a seven-year-long survey process. Please take a look at this article. Then let us know if you agree with these points and if you have anything to add.