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What Is Quiet Quitting and How Is It Different From the Great Resignation?

It used to be that you could add extra duties to your most loyal workers and they would just put up with it since they didn’t have many other options. But there’s a new workplace trend that’s making waves, and it might be putting your business at risk of low productivity and losing your best professionals. It’s called quiet quitting and it’s much different from the Great Resignation. If you’re not aware of it, you should be. Silent professionals don’t necessarily mean happy professionals. You could argue that team members who let you know their concerns are easier to address because they care [...]

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3 Groovy Ways to Advance in Your Marketing Career

It’s okay to feel a little stuck in your career or job, but there has never been a better time for those seeking new challenges. So if you’re looking to advance in your marketing career, be sure you’re connected to the right marketing executive recruiters and do these key things in your current position. 1. Fake It ‘Til You Make It, Daddy-o! If you want to be the boss, learn how to think like a boss. It doesn’t matter whether you have an entry-level role or you are a mid- or senior-level marketing professional. Never go to your boss with a problem [...]

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Should You Promote From Within or Hire From the Outside?

Searching for a new candidate for a particular professional role can be daunting. The recruitment process is long and often tedious. According to a survey, it can take up to four months to fill even a mid-level role. And since there have been employee shortages, that can take even longer. That's why a lot of companies are turning inward when looking for candidates. And while this seems like the best place to look, it has its pitfalls compared to looking outside the organization. Hiring From Within Internal recruitment has several advantages. For starters, it allows you to invest in your existing talent [...]

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3 Things Hiring Mistakes Teach You

It's one thing if you hire an employee and things don't work out and another if this has become a pattern. While you reassess your hiring practices, don't forget to use your recruitment mistakes as learning opportunities. Here are three things hiring mistakes teach you: 1. The Cost of a Bad Hire Unfortunately, most businesses bear the brunt of bad hiring one way or another. In fact, American businesses lose over $1 trillion annually because of voluntary turnover. That number has grown post-pandemic because, now that professionals have become used to working from home, they're demanding work-from-home options—either full time or [...]

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Companies Must Be Flexible, Attractive, and Decisive For Today's Hiring

Brookwoods Group CEO John Sweney wrote an Opinion/BizVoice article for the Houston Business Journal which appeared in the print edition July 29, 2022.  (Click on the HBJ image to read the article as published.) Job seekers are finding themselves in the driver’s seat when it comes to today’s job market, and companies are learning that hiring top professionals is a series of fleeting opportunities. Even with generous financial packages, organizations are seeing dramatically fewer applications for open professional positions because candidates simply aren’t interested in changing. This means that organizations are in the unfamiliar position of hunting for the people [...]

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The Smart Way to Grow Your Corporate Communications Team

Your company’s corporate communications team is responsible for bridging the gap between the organization and the public. It’s also responsible for bridging the gap between management and the workforce, helping departments and internal teams stay connected. Here are a few ways you can grow your corporate communications team and put the right people in place to succeed: Introduce Them to the Latest Business Communications Tools Technology is revolutionizing the way we communicate making us more efficient and keeping us connected in the office. Of course we all know Zoom and other videoconferencing technology, but there are other project management software [...]

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Signs Your Team Is Underperforming and How to Turn It Around

An underperforming team is a drain on an organization and a direct reflection of the manager who oversees it. When team members don’t perform to their potential, you have to diagnose the issue and employ the correct remedy to turn them around. Naturally, you want your team to perform at its best. That is why it’s imperative that you know the warning signs that may indicate a drop in performance. Engagement Levels Drop If you’ve noticed disengagement among your employees, it’s only a matter of time until you see a dip in their overall performance. A lack of engagement—phone calls, emails, [...]

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John Sweney Appears on PRSay, the PRSA-Houston Chapter Podcast

John Sweney appears on PRSay, the Public Relations Society of America - Houston Chapter podcast with Veronica Sopher where they discuss John's communications career, the creation of Brookwoods Group, and the value of knowing your own natural strengths.

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3 Skills Every Digital Marketing Professional Should Possess

As the search for digital marketing professionals heats up in 2022, it’s becoming more and more difficult to find and retain creative, talented, and committed candidates who can be effective at the job and fit within the company’s culture. If you lead a digital marketing team, you’re likely looking for professionals to fill gaps right now. While skills matter, desire and motivation seem to complicate the hiring environment. As the pandemic is coming to an end, companies are struggling to bring workers back to the office. For now, providing a hybrid work-from-home-or-office solution isn’t just a perk—it’s a requirement for [...]

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How to Fill Critical Engineering Roles in a Scarce Market

Finding new engineering talent can be extremely difficult as professionals discover that they have options, whether it’s more flexibility with working from home or competitive compensation packages. That doesn’t mean the right-fit talent isn’t out there or that you can’t hire them. Besides technical knowledge, strong communication and leadership skills, excellent troubleshooting and project management skills, mechanical prowess, and workflow development capabilities, you also want professionals who fit within both your company culture and the unique culture you’ve built as a team. This task will seem even more challenging if you’re looking to fill multiple roles. In this blog, we’ll [...]

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