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A Letdown for B2B: Social Media Lead Generation

Posted By: Brookwoods Group on March 28, 2012

iStock_000006783169XSmall283x424px-sq1The power of social media has been contagious for businesses over the years.  There has been so much success for B2C companies using social media that many B2B businesses jumped on the social bandwagon as well.  Unfortunately, new data via HubSpot reveals that 63% of B2B companies don't generate leads from social media.

So, where's the disconnect?

That's a loaded question when you consider all the variables (industry, services, user demos, etc.).  But before you just abandon your social media efforts, let's take a step back and try to bridge those gaps... Rebecca Corliss via HubSpot has some great ideas in "63% of B2B Companies Don't Generate Leads From Social Media [New Data]", offering  B2B marketers wanting to generate more social media leads.

Our favorite tip?  #5. Follow the 10-4-1 Rule will help marketers looking to improve their structure and consistently!