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SXSW 2012 Industry Insight: XOMO

Posted By: Brookwoods Group on April 10, 2012

When most people hear "South by Southwest" they start envisioning parties and socializing throughout Austin.  Our team did see attendees enjoying themselves at SXSW, but we were pleasantly surprised to learn that, like us, fellow Interactive attendees were determined to attend as many sessions and readings as possible!  We also got a chance to stop by the SXSW Tradeshow and ask exhibitors if they had any industry insight for our users...

Continuing with our SXSW Industry Insight Series this week, we asked Alex Ackermans from XOMO how today's marketing and communication professionals can utilize the technology that XOMO provides.  The tool is obviously great for events and conferences, but the user experience XOMO creates is one of the applications most valuable attributes.

If you manage events and tradeshows then you will enjoy this tool, no doubt!  Those professionals outside of events-related management can use XOMO's user experience attributes toward potential programs more appropriate for your target customer, as well.

That is another advantage of attending SXSW Interactive, your mind is open to so many possibilities that leave you inspired to create when you are back at the office!

(Video Transcript Provided Below)

If your company could benefit from marketing and communication professionals, Brookwoods Group is the source for these people – full time, contract or permanent.  We make sure they have the capabilities, character and chemistry to fit perfectly into your team and help drive your business forward. 


SXSW Interview with Alex Ackermans from XOMO TRANSCRIPT

Alex Ackermans:  Hi!  I’m Alex from Xomo and we’re the makers of the South By Southwest GoApps.  It’s available on the four platforms: Phone7, IOS, Android and Blackberry.  And I’m going to talk to you a little about Xomo’s plan and what we plan to bring to the apps.  SouthBy GoApp is a mobile event guide that works offline and seamlessly synchs with your schedule so that you can check out all the events at South By Southwest in the Interactive, Music and Film tracks.  And you can also check out floor plans for the venues and visit the trade shows and get information about all the speakers and the exhibits.

So we are using the same technology to build a variety of mobile event guides and we are using this same technology to bring out a new module called SpotLight which allows to have a free mobile event guide on their iPhone device that you can create yourself on the website.  So SpotLight is going to be used for smaller scale events up to a few hundred sessions and speakers.  You can visit spotlight at and fill in your festival schedule with events, sessions, panels, venues and specify whatever information you want about your event… and publish that to your users.  You can then download the SpotLight app on the iStore and get the event information and the schedule just like they do with the SouthBy app.

And then there’s a  lot of features we’re planning to bring over the course of the next few months – things like sharing your favorites with your friends, allowing you to see who’s attending where, check-ins, and all those other cool features that will allow you to get the most out of south By Southwest next year.