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2024's Top Hiring Trends: What to Expect in This Year's Job Market

Posted By: Moses Robles on February 20, 2024

A candidate talking to a potential employer.

As 2024 begins, we're seeing some interesting trends in the recruiting landscape that could shape the way employers find candidates and candidates find jobs.

In an era marked by rapid technological advancement and changing workforce dynamics, the rules of recruitment and employment are being rewritten. Understanding this new terrain requires a deep understanding of emerging trends that are shaping the future of work.

In this blog, we'll delve into the top hiring trends of 2024, hoping to guide both employers and job seekers through the intricate new landscape of professional recruiting.

1. Rise of Artificial Intelligence and Machine Learning

Artificial intelligence (AI) and machine learning are no longer just the purview of tech companies. While AI-powered algorithms are streamlining some processes, for example by writing job descriptions and other documents, recruiters are unable to depend on them to accurately scan resumes and applications for job-specific criteria. AI is being tested in predictive hiring scenarios to analyze data patterns and help forecast future staffing needs.

At this point, although it's touted by companies offering AI recruiting solutions, AI is more hype than reality. We don't know of any recruiters relying solely on AI because it's not trustworthy, and even with AI tools, the process still needs the experience and expertise provided by human oversight.

2. Emphasis on Soft Skills

While technical skills remain important, there's a growing emphasis on soft skills in the 2024 job market. Employers are seeking candidates with strong communication, problem-solving, and interpersonal skills. The ability to adapt, show empathy, and work collaboratively is highly valued in an increasingly automated and digital workplace.

3. Gradual Return of In-Office Work

The remote work trend that, accelerated by the pandemic, had become a common practice has declined recently. Companies that were offering 100% remote work options for flexibility and to tap into a global talent pool have discovered that collaboration among team members suffered. So organizations are shifting back to in-person or hybrid models, which are altering the way companies recruit, onboard, and develop teams in a changing workplace environment.

4. Less Focus on Employee Benefits and Perks

In the past, companies often focused on employee benefits and perks like free snacks, pool tables in the break rooms, and comprehensive wellness programs and embedded these practices into their corporate culture. However, many organizations are cutting back on these programs, claiming that they don't actually help them attract or retain employees.

5. Diversity, Equity, and Inclusion Threats

Diversity, equity, and inclusion (DEI) initiatives have become a mainstay of corporate social responsibility programs and a critical component of recruitment strategies. However, legislation passed in some states, like Texas, has resulted in the limitation or outright elimination of DEI departments at public colleges and universities. While there hasn't been a full-scale abandonment of DEI initiatives by corporations, many recruiters are seeing that some organizations simply aren't considering DEI factors in either their hiring of new professionals or their selection of vendors.

6. Upskilling and Reskilling


As roles evolve, so do skill requirements. Companies are investing in upskilling and reskilling their workforces to meet the changing demands of the job market. This trend is opening pathways for employees to advance their careers and adapt to new roles within their organizations.

7. Gig Economy and Contractual Work

The gig economy is continuing to grow, with more professionals taking on freelance and contractual work — not because they want to, but because they have to. This shift is leading companies to rethink their recruitment strategies in order to include short-term and project-based roles.

8. Enhanced Candidate Experience

The candidate experience is becoming a critical focus area. Companies are leveraging technology to make the application process more user-friendly, transparent, and engaging. This includes leveraging AI-driven chatbots for instant answers to queries, virtual reality for job previews, and streamlined communications throughout the hiring process.

How Can Brookwoods Group Help?

As these trends take shape, the role of executive recruiting agencies such as Brookwoods Group becomes more vital than ever.

We're at the forefront of these transformative shifts, offering tailored recruitment solutions that bring companies together by helping them hire perfect-fit professionals. Our deep industry knowledge, coupled with a keen understanding of 2024 job market trends, positions us to consistently help our clients find the professionals who can make an impact on their businesses right now.

Whether you're a company looking to hire a perfect-fit professional for direct hire or you need can-do professionals for contract staffing, Brookwoods Group is your strategic partner.

Contact Executive search firms today. We specialize in marketing recruiting, advertising recruiting, Professional recruiting Austin, and more.