As the search for digital marketing professionals heats up in 2022, it’s becoming more and more difficult to find and retain creative, talented, and committed candidates who can be effective at the job and fit within the company’s culture.

If you lead a digital marketing team, you’re likely looking for professionals to fill gaps right now. While skills matter, desire and motivation seem to complicate the hiring environment. As the pandemic is coming to an end, companies are struggling to bring workers back to the office. For now, providing a hybrid work-from-home-or-office solution isn’t just a perk—it’s a requirement for in-demand candidates. But addressing this new reality is an article for another day.

For now, let’s take a closer look at three of the most valuable skills every digital marketing professional should possess.

1. Creativity

The ability to assess a problem and develop unique ideas based on insight and intuition is what separates the rock stars from the rest. While other professionals can follow orders and carry out tasks, creative professionals take the goals a step further and look at solutions from angles that others don’t see. This is where their value lies because they thrive when solving challenges rather than just getting things off their desk.

2. Communication

Communication is the root of the most important set of soft skills. A professional’s ability to listen, understand, be heard, and be understood can determine the difference between the success and failure of an idea or a project. This skill manifests itself early in the interview process.

Can they empathetically listen when their team is communicating their concerns and experiences? Do they take their team’s feedback into consideration? Moreover, do they exhibit strong leadership skills in the way they communicate?

Keep all this in mind, because how they communicate as a candidate will be how they communicate as a member of your team.

3. Attention to Detail

The devil is indeed in the details. Digital marketing success combines generating solutions based on a 10,000-foot perspective and then executing with attention to detail. If a professional isn’t detail oriented, they’ll let little (and potentially big) errors slip through. Over time, these shortcomings may cost your company not just money but reputation, brand loyalty, and customer trust.

As a rule of thumb, look for conscientious and meticulous candidates. Do they have typos on their resume? That’s a big, obvious red flag. If they’re detail oriented, it’s also a reflection of their work ethic. This invaluable skill helps generate clusters of other smaller skills such as time management, adaptability, etc. Look for attention to detail and you can rest assured that you’re hiring a committed candidate who will produce quality work consistently.

Are you looking for talented digital marketing professionals for your team? At Brookwoods Group, our Marketing executive recruiters are committed to finding skilled, motivated, and committed professionals who are a perfect fit for your team. As one of the Top executive search firms, we’re trusted by hundreds of businesses across the globe. Contact our executive recruiters to get started.