Marketers know the impact that visuals can make to a user. The recent surge in infographics online affirms that today's users prefer snapshots of info for quick consumption. So what's next?
What will be the next "big thing" that marketers can use to make an impact with potential customers? Victoria Clarke via #B2BMarketing.net discusses the idea that multi-sensory marketing within B2B is an effort worth exploring in her blog post "Marketing make scents"...
B2B Marketers: How would you take advantage of multi-sensory marketing?
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