are you listening to your social media?

If your company is using social media then you've probably set up the analytics to help identify your engagement and visibility with prospective customers.  But Kuno Creative's Jon McTigue suggests that readers go beyond the analytics and begin listening to your social media.  

Many companies do not have the luxury of employing a dedicated "listener" so setting small goals to take on some of Jon's ideas in "The Science of Listening in Social Media and Blogs" just might help you discover new campaigns and trends that your customers will want to hear about from you!