Are You Watching Videos on Facebook?

Watching video online is not news by any means, but after reading Sam Laird's article "ESPN Brings More Than 200 College Basketball Games to Facebook" we became intrigued with the idea of such a large brand streaming live content on their facebook page.

Not all of ESPN's fb fans can watch the live streaming video (restrictions apply), but this is a trend we'll see increase over the year... Do you have videos on your business facebook page?  How would you leverage this medium within your page?