Competitive Analysis: Marketing Style

As marketers, we know what sets our products and services apart from our competition.  But when was the last time you actually performed a marketing audit of your competition?  More than likely you haven't at all.

And why not?  The influence marketing has within the sales process has increased dramatically with thought leadership and engagement online.  So how do you keep up with your competition?

We recommend you start out by reading Corey Eridon's "How to Conduct Competitive Analysis to Step Up Your Content Strategy", a great guide for any business looking to improve their marketing style.