CW - #10657 Proactive and Reactive Media Engagement Strategist

Four-time media relations campaign of the year award-winner, recognized for influencing organizational stakeholders into think, feel or do actions which drive business objectives.

As a career public relations counsellor, this candidate has protected company and individual reputations both proactively and reactively through media spokesperson preparation, exacting stakeholder segment-focused messaging and an extensive bank of trusted media relationships, especially in energy, from the US to the Middle East. Reputation challenges have ranged from employee misconduct to technology failures and worksite accidents to environmental incidents and fatalities. Media spokesperson training assignments have taken this candidate to four continents and his clients have delivered authentic and brand-affirming messages across the most influential broadcast, print, online and podcast platforms.

Career Highlights and Areas of Expertise:

  • Media Relations “Campaign of the Year” for an oilfield services company; Proactive media engagement created voice, visibility and thought-leadership in previously media silent but critical markets including the US, North African and the United Arab Emirates, resulting in a surge of contract bid invitations.
  • 187 pieces of positive earned-influence media coverage in one calendar year for an energy concern suffering customer-damaging word-of mouth from its global competitors.
  • Media Relations “Campaign of the Year” for a grassroots effort on behalf of a forgotten platoon of Vietnam veterans which resulted in a White House Rose Garden award ceremony, 43 years after their anonymous battle.
  • Thought leadership campaign for a start-up new energy company; What began as not being known by its own hometown media, ended with a briefing for the US Vice President, followed a month later by a roundtable at the White House with the President and the US Secretary of Energy.

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Candidate Reference #10657