Julia W. - Marketing and Corporate Communication

#51323

Strategic. Holistic. Integrated. Iterative.

These four words describe Julia's approach to leading high-impact marketing and corporate communications programs, along with the talent that brings them to life. They represent a methodical, data-driven framework that ensures every initiative is aligned, adaptable, and built for long-term success.

Her process starts at the executive level, working closely with leadership to deeply understand a company’s vision and goals. From there, she refines and aligns branding, using it as the foundation to develop marketing and communications strategies. Next, she crafts a content strategy that seamlessly connects it all—ensuring a unified, brand-driven approach across every touchpoint, from marketing campaigns to sales enablement to media and stakeholder communications.

The result? A compelling, cohesive brand story that not only resonates but also drives measurable business growth.

Lastly, Julia leverages performance insights to continually optimize strategies, ensuring that marketing and corporate communications aren’t just keeping up—they’re adjusting to market or industry changes, and evolving over time to serve an organization.

Accomplishments:

• Created winning pitch that helped a small family-run chemical distributor secure a $10MM renewable contract with a top 15 global chemical corporation.
• Implemented B:B:C point-of-sale program marketing self-defense coverage, acquiring 123 retail affiliates and 4.8K members in single quarter.
• Conceived and implemented strategic campaign targeting clients of 401(k) company recently acquired by another provider, securing $2B in plan assets.
• Developed a social selling program for a financial services sales team to leverage LinkedIn for prospecting while maintaining full regulatory compliance, earning recognition with a marketing excellence award.
• Built a comprehensive suite of client service tools, standardizing a strategic, relationship-driven approach for financial services clients, driving acquisition/retention growth and contributing to firm earning the most Best-In-Class awards in industry for three consecutive years.
• Conceptualized a retail financial services retention campaign that exceeded response and revenue goals for two consecutive years, generating $14MM in assets and earning two industry awards.
• Crafted RFPs for commercial real estate firm, securing $200MM in sales and 3.5 million SF in awarded contracts.