Mark P - Marketing and Brand Strategist

2715

Mark is a marketing & brand strategist experienced leading global, national, regional, and local integrated teams.  Successfully built and nurtured over a dozen B2C and B2B brands.  Generated results for five companies in three industries--energy, HR managed services, and agency consulting.  Highly recognizable brands worked on include Pennzoil, Quaker State, Shell fuels, Jiffy Lube, Insperity, and Dynegy.

Impactful Career Highlights:

Branding Success – moved premium passenger car motor oil from #4 to #1 in preference among DIFM trade decision-makers; grew #1 industrial transport lubricant brand share expanding to diesel pickup market; launched brand for new wholesale energy company to top three recognition in less than three years

Research Impact – by listening to our c-suite target audience improved B2B functional understanding 5X in three years with updated brand positioning and aligned internal & external communications

Global Campaign Success – applied global creative to fit local market challenges, supported the hiring of 7,000+ professionals over three years cutting marketing cost per hire by 50%; chaired a global team that designed new criteria for targeted skill pool colleges & universities based on best practices and proven methods

Business Growth - launched first synthetic motor oil made from natural gas versus crude oil; increased premium volume 60% for North American brands through audience segmentation, experiential and influencer marketing

Team Leadership - reorganized alliances team to focus on best-fit professional influencer categories – c-suite, national, and technology; helped generate 145 new accounts with 3,850+ employees representing $58M+ LTV