Improve Your Brand's Impression With Customers

Many companies understand that the way customers feel about their brands makes a serious impact on the buying process.  Gone are the days when a good product alone, was enough to build a successful business.  In today's world, promoting your products or services becomes essential if you want remain a viable business.

Thi Huyen Trang Ngo provides marketers with "Five Steps to Effective Brand Promotion [Slide Show]" outlining the core aspects of successful brand promotion.  One of the more successful companies we see promoting their brand is Starbucks.  Each location seems to go by a consistent playbook so that each customer, whether in Houston or Los Angeles, will have the same experience.

Which companies do you consider as the best at promoting their brand?