Keep Salaries Competitive to Attract New Talent

Brookwoods Group VP of Operations Debbie Milks contributed to a special article in the Houston Business Journal, "Houston Workforce 2020 Salaries & Money." The article by John Egan appeared in the print edition November 27, 2020  (Click on the HBJ image to read the article as published.)

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In the Houston Business Journal article, Brookwoods Group's Debbie Milks made the case for maintaining attractive compensation packages, even in a downturn where talent is available:

• Attractive compensation can enhance company reputation and mitigate the negative perceptions of unavoidable layoffs.
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• Attractive compensation can reduce employee turnover, which is itself very expensive in terms of productivity and ramp up.  (See our article on the true cost of a bad hire: https://brookwoods.com/hiring-a-recruiting-firm-can-save-money/)
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• Attractive compensation can help cement a positive attitude for new employees, who may otherwise come on board and immediately be looking for a better salary in a new company.
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• Attractive compensation can help lure great talent from more expensive parts of the country, making a lateral move attractive with the promise of a better standard of living.
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