Life in the Recruiting Chair

MARKETING

Brookwoods Group focuses on staffing and recruiting for marketing and marketing communications professionals. The market for professionals in these fields is quite hot at the moment, and more and more people ask for a simple explanation of the concept. Well, here it is -- an oversimplified explanation of everything you need to know about marketing:

You're a woman and you see a handsome guy at a party. You go up to him and say, "I'm fantastic in bed."

That's Direct Marketing.

You're at a party with a bunch of friends and see a handsome guy. One of your friends goes up to him and, pointing at you, says, "She's fantastic in bed."

That's Advertising.

You see a handsome guy at a party. You go up to him and get his telephone number. The next day you call and say, "Hi, I'm fantastic in bed."

That's Telemarketing.

You see a guy at a party, you straighten your dress. You walk up to him and pour him a drink. You say, "May I?" and reach up to straighten his tie, brushing lightly against his arm, and then say, "By the way, I'm fantastic in bed."

That's Public Relations.

You're at a party and see a handsome guy. He walks up to you and says, "I hear you're fantastic in bed."

That's Brand Recognition.

You're at a party and see a handsome guy. He fancies you, but you talk him into going home with your friend.

That's Selling.

Your friend can't satisfy him so he calls you.

That's Tech Support.

You're on your way to a party in a limo when you realize that there could be handsome men in all these houses you're passing. So you stick your head out the sunroof and shout at the top of your lungs, "I'm fantastic in bed!"

That's spam!