The Power of the Hashtag

Hashtags have become incredibly popular since the birth of Twitter.  It makes sense that businesses would want to tap into the "hashtag fever" to attract customers, but all too often the hashtag campaigns we hear of fall short of really creating buzz.

Taking this into account, we were really excited to come across Todd Wasserman's examples of "6 Successful Twitter Hashtag Campaigns".  The examples Wasserman gives readers includes hashtag campaigns that have been successful around the globe and even one that the Obama administration performed in late December 2011.

Majority of the examples are B2C oriented, but they could easily be customized for B2B customers too... For instance, using Radio Shack hashtag campaign (#6 on Wasserman's list) would be a great way to have your users vote on certain feature add-ons or event giveaways.

Which hashtag campaign do you think has made the most impact on the twitterverse?