Writing Tips From Winston Churchill

One of our former Brookwoods Group employees (you know who you are!) loves to quote Winston Churchill in speeches he writes for himself and clients.  As it turns out, Churchill is quotable not just because he was a prime minister, but because he was a great communicator!

Our friends at ragan.com have distilled the five important elements that made his writing great:

1. Get to the point.
2. Tell the truth, even if difficult.
3. Paint a picture with words.
4. Use short, simple words.
5. Make verbs do the work.

Read the article HERE at Ragan.com!