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Baylor College of Medicine

The Brookwoods Group has recently completed a marketing communications strategy and plan for the new Baylor College of Medicine/The Methodist Hospital Multiple Sclerosis Center. The six-month program included a very effective strategic messaging workshop, situation analysis, and marketing communications plan. The execution included public relations activity, website development, development of presentations, and brochures in support of separate fund raising efforts.

Brookwoods Group’s on-site consultant developed internal and external relationships with groups that supported our efforts and worked well with our team. Due to delays in our projected building and development plans, the marketing communication time-line finished before the project is totally completed but we plan to use the strategies elicited during that time-span for more complete development when the clinic is operational.

I would recommend Brookwoods Group for other marketing communications assignments, and I hope to use their expertise again in the future.

James M, Killian, M.D.
Professor/Vice Chairman Dept. of Neurology

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