Zella L. - Marketing Leader

Candidate - 50803

Zella is a marketing and growth leader with over 15 years of experience in driving exceptional growth in national and global spheres. She has a strong background in working with cross functional teams to develop content and marketing initiatives to increase the company’s visibility and acquire new clients. Her experience in developing and executing marketing plans helps enhance sales, develop brands and build loyalty for new markets worldwide.

Top Attributes:

1. Marketing Strategy and Growth:  Demonstrated success by developing and executing strategic marketing plans that increased revenue by 20%.
2. Branding: increased the company’s visibility in three new markets nationally by creating sponsorship and speaking opportunities at various national associations.
3. Campaign management: developed effective monthly newsletters that increased the company’s visibility and created opportunities for conversations with new clients.
4. Re-branding: managed and supervised a digital marketing agency by providing detailed directions for design, deliverables and copy to re-brand the website and marketing materials.
5. Leadership: experienced in managing team members to ensure successful project completion.
6. Increased social media followers: by 1,000% from 200 to over 2,200 by developing targeted campaigns and messages which were promoted on various social media platforms.
7. Sponsorship and event management: ensured successful branding effectiveness and enabled opportunities for new client conversations at small and large events.