Kathleen M. - Marketing and Change Communication

29230

As a marketing and communications manager, Kathleen has developed, managed and executed the strategy for a $2.1 billion company in the oil and gas industry with budget responsibility of $1.6 million for as many as seven brands, and divestiture of a $3.1 billion company and numerous integrations using change management processes. Fundamental to success was establishing the strategy and guidelines for all brands under the corporate umbrella, integration and divestiture communications on a large scale and change management initiatives resulting in tangible, bottom line results. She worked closely with corporate leadership, human resources, sales, divisional marketing, engineering, R&D teams, branch plants, training, strategic partners, and managed up to 3 agencies working on joint projects.

Top Attributes:

1. Innovation/creativity
2. Collaboration to achieve alignment
3. Customer driven marketing

Accomplishments:

1. Major Oil and Gas company Audit Finding - Transformation team does excellent job communicating with the site. She developed monthly maps of the 200-acre, 45 building facility showing all activity on site that impacted roads and buildings. The maps were printed poster-sized and placed in every break area across the campus, digital signage and viva engage.
2. Major O & G company: Established a weekly "site impact" meeting with all site contractors due to simultaneous operations (symops) risks to ensure that everyone was aware of what was planned. These meetings resulted in reduced site safety issues, project delays and fostered cross-team cooperation.
3. Marketing:  Track record of exceptional increases to bottom line - several examples: (Start up, Logistics: 5 employees, zero revenue and 2 years later 45 employees and $20 million revenue) (Energy company, Wellhead: $35 million division increased revenue to $250 million in 2 years) (Consulting/Infosys: pivot to new business sectors increased revenue of $11 million)
4. Change Management:  ability to craft programs to effectively move organizations through various types of changes through communications, training and coaching.