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4 Reasons You Should Never Accept a Counteroffer From Your Current Employer

Nov 15, 2022

If you’ve accepted a job offer from another company, it’s possible that your current employer will counter that offer. However, a counteroffer can backfire, and here are 4 reasons why you shouldn’t accept it.

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Qualities to Look for in a Content Marketing Specialist

Nov 2, 2022

Content Marketing involves reaching out to your customers and prospects with information that is helpful and valuable, not merely promoting your company or its offerings. The blog you are reading right now is an example of content marketing.

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The 3 Questions Your Resume Should Answer

Oct 18, 2022

Statistics show that a resume is scanned and not “read” within only 6 to 10 seconds. Hiring managers need to see resumes with information that excites them to learn more about the candidate. Here are three questions your resume should answer to increase your chances of getting hired:

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Problem Employee? How to Decide Among Coaching, Probation, and Termination

Oct 3, 2022

A problem employee is a significant issue because they don’t exist in a vacuum. As weeks and months go by, their lack of performance, toxicity, and just overall bad attitude become a virus that affects both their team and the company.

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3 Groovy Ways to Advance in Your Marketing Career

Sep 14, 2022

It’s okay to feel a little stuck in your career or job, but there has never been a better time for those seeking new challenges. So if you’re looking to advance in your marketing career, be sure you’re connected to the right marketing executive recruiters and do these key things in your current position. 1. Fake It ‘Til You Make It, Daddy-o! If you want to be the boss, learn how to think like a boss. It doesn’t matter whether you have an entry-level role or you are a mid- or senior-level marketing professional. Never go to your boss with a problem [...]

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3 Things Hiring Mistakes Teach You

Aug 12, 2022

It's one thing if you hire an employee and things don't work out and another if this has become a pattern. While you reassess your hiring practices, don't forget to use your recruitment mistakes as learning opportunities. Here are three things hiring mistakes teach you: 1. The Cost of a Bad Hire Unfortunately, most businesses bear the brunt of bad hiring one way or another. In fact, American businesses lose over $1 trillion annually because of voluntary turnover. That number has grown post-pandemic because, now that professionals have become used to working from home, they're demanding work-from-home options—either full time or [...]

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The Smart Way to Grow Your Corporate Communications Team

Aug 1, 2022

Your company’s corporate communications team is responsible for bridging the gap between the organization and the public. It’s also responsible for bridging the gap between management and the workforce, helping departments and internal teams stay connected. Here are a few ways you can grow your corporate communications team and put the right people in place to succeed: Introduce Them to the Latest Business Communications Tools Technology is revolutionizing the way we communicate making us more efficient and keeping us connected in the office. Of course we all know Zoom and other videoconferencing technology, but there are other project management software [...]

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John Sweney Appears on PRSay, the PRSA-Houston Chapter Podcast

Jul 6, 2022

John Sweney appears on PRSay, the Public Relations Society of America - Houston Chapter podcast with Veronica Sopher where they discuss John's communications career, the creation of Brookwoods Group, and the value of knowing your own natural strengths.

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What to Do When Your Interviewer Says,"Walk Me Through Your Resume"

Jun 30, 2022

When an interviewer asks you to tell them about yourself, they’ll likely ask you to, “Walk me through your resume.” This request is designed to learn about you and what you’re passionate about. Here’s how to nail your answer.

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How to Fill Critical Engineering Roles in a Scarce Market

Jun 23, 2022

Finding new engineering talent can be extremely difficult as professionals discover that they have options, whether it’s more flexibility with working from home or competitive compensation packages. That doesn’t mean the right-fit talent isn’t out there or that you can’t hire them. Besides technical knowledge, strong communication and leadership skills, excellent troubleshooting and project management skills, mechanical prowess, and workflow development capabilities, you also want professionals who fit within both your company culture and the unique culture you’ve built as a team. This task will seem even more challenging if you’re looking to fill multiple roles. In this blog, we’ll [...]

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