Responsible for promoting a company through corporate branding, corporate communications professionals play an integral role in a company. They handle tasks like writing and distributing press releases to create a positive public opinion of the company, addressing unflattering press coverage/misinformation, providing information to the media, leveraging social media to sustain a strong brand image, and so on. Corporate communications professionals work on everything from marketing campaigns to press releases to PR efforts, both inside and outside a company. If you’re considering hiring corporate communications professionals on contract, we’ve created a brief guide to help you get started. 1. Don’t Underestimate [...]
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