Patricia W - Marketing, Branding, Communication Leader

Employee #40694

Professional Overview:

Results-driven, passionate strategic leader in Marketing, Branding, Communications, and Business Development with a proven track record in developing and executing strategies that drive growth and inspire transformation. Throughout my career, I’ve thrived in leadership roles where I empower teams, champion customers, and craft compelling brand stories that resonate both internally and externally.

Value Proposition:

Growth-Oriented | Chief Storyteller | Customer Advocate | Capability Builder | Change Management
A strategic business leader with expertise in developing and executing marketing, branding, and communications strategies that enhance customer experiences, drive lead generation, and accelerate market growth. Specializing in shaping brands that resonate deeply with customers, fostering lasting relationships, and leveraging data to make informed business decisions. Through innovative, customer-focused strategies, I turn challenges into opportunities, driving business growth and increasing profitability. I inspire, lead, and empower individuals and teams to reach their full potential, driving innovation, growth, and transformation within organizations.

Top 3 Attributes:

1. Strategic Vision and Thought Leadership:  Excels in addressing complex challenges with strategic vision and thought leadership
2. Capacity Builder and Collaborator: Strengthens organizations by developing and enhancing relations to address challenges and achieve goals
3. Strategic Marketing & Communications Innovator:  Experienced leader in developing and executing strategic plans to achieve organizational goals/KPIs

Top 3 Accomplishments:

1. Strategic Leadership: Led marketing and communications team to execute strategies for economic and talent development, increasing investment inquiries by 25%, leading to over a $1 billion capital investment and thousands of jobs
2. Brand Strategy: Overhauled brand positioning, achieving a 40% boost in brand recognition across key markets, resulting in an increase in out-of-state and international investment inquiries, positioning Houston as a top-tier destination for business growth
3. Revenue Growth: Executed strategies that doubled revenue year-over-year and exceeded goals by 53%