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How to Communicate Your Brand Through Your Hiring Process

Posted By: John Sweney on May 10, 2023

an individual shaking hands with a professional recruiter

No matter how great your organization may be, finding and retaining the right professionals for key roles can be tricky. A company is only as great as its people, and people are the ones who are the face of your brand; they are in charge of executing your mission, vision, and values.

When organizations adopt recruitment strategies based on their brands’ values, they are more likely to attract “ideal” candidates. This means professionals who have tangible qualifications, such as experience and hard and soft skills, that allow them to succeed in your company’s culture (which, of course, is dictated by your organization’s brand).

When you base your recruiting on a strong brand, you provide candidates with a consistent experience at every touch point—from the first time they encounter the company to job acceptance, onboarding, and beyond. It can be the secret weapon that tips the scales in the talent war.

Even though most of the recruitment process is still in the hands of your human resources team, most successful companies engage professional recruiters from leading recruiting and staffing firms, like Brookwoods Group in Houston, to help streamline the process while focusing on finding the perfect-fit professionals for their open positions.

We understand the impact of a well-crafted recruitment process on a business’s bottom line, so our professionals use innovative recruitment strategies to reflect the mission, vision, and values of your company in the most compelling ways.

Recommended Read: 3 Things Hiring Mistakes Teach You

3 Ways to Make the Recruiting Experience an Extension of the Brand Experience

professional recruiter at a staffing firm discussing recruitment strategies with a client

1. Know and Highlight Your Primary Differentiators

Job seekers today aren’t convinced only by paychecks. They want to work in companies that enable them to make a difference. A smart way to connect with these people is to lead with impactful stories that give them a sense of what you care about, who you are, what you offer, what makes you different, and how you put these beliefs into practice.

Map the employee journey and conduct competitor employer analyses to gain insights that will help you position your company uniquely against your competitors. Use those qualities as story pillars to create content that grabs people’s attention and inspires them to apply.

2. Experiment With Visual Formats

Creating a compelling employee value proposition is a great way to sell your brand to prospective hires. Your job descriptions must also be clear and detailed in order to encourage people to take the next step rather than lose their attention.

While text-based informative content is great, using visuals to tell a story and showcase the traits you’re looking for makes the content powerful and helps build an emotional connection with people who share the same passion for the company’s purpose.

While data may not sound interesting, showing people the numbers can enhance the impact of your storytelling goals. Pair it with people-centric videos, annual reports, images, and other interactive materials to help people “see” your brand in action.

A like-minded community of people creates a strong company based on shared values. Parties, celebrations, wins, failures, jokes, traditions, passion projects, and success stories are all potentially great content that shows prospects why your organization is an incredible place to work.

3. Answer Prospects’ Questions

People in the awareness and consideration stages of the employee journey want to know what the day-to-day experience will be like when working for an organization. Bring prospects behind the curtain to tell them stories that answer their questions.

Give them a taste of why people like working for your company through both online videos and in-person interviews. Highlight the leading tactics, philosophy, inner workings, and what you’ve learned so far as a company to give them a better sense of the culture than your dedicated About page ever can.

Recommended Read: A Closer Look at Brookwoods Group’s Six-Step Recruiting Process

Win at Recruitment with Brookwoods Group

employee sitting at a white table outside a coffee shop

Winning the battle for hiring top talent can be much more efficient with a professional recruiting firm like Brookwoods Group. Our professionals create tailored recruitment strategies that perfectly match your company’s mission, values, and vision with the right candidates.

Our process helps attract talent truly passionate about the goals your company aims to achieve. As one of the leading executive staffing firms in Houston, we use the latest technologies to help managers and HR professionals connect with motivated job seekers who are the perfect fit for both your team and your company.

Whether you’re looking for sales and Marketing recruitment agencies austin, communications recruitment experts, or management and Staffing companies in Austin, we’re here to help. You can also connect with us if you’re a professional trying to explore available openings to move ahead in your career.